Yep, this is the cycle. Big money comes in, the platform grows fast, everyone benefits for a while, then the squeeze starts.
Early on, platforms reward people for showing up. Later on, they need to justify the money behind them, so the terms get worse and the reach gets tighter.
Substack, LinkedIn and YouTube may be the best bets right now, but nothing stays generous once a platform owns enough of the market.
Yep, this is the cycle. Big money comes in, the platform grows fast, everyone benefits for a while, then the squeeze starts.
Early on, platforms reward people for showing up. Later on, they need to justify the money behind them, so the terms get worse and the reach gets tighter.
Substack, LinkedIn and YouTube may be the best bets right now, but nothing stays generous once a platform owns enough of the market.
I wrote about this too because enshittification has become one of the best words for what the internet now feels like: https://millennialmasters.net/p/enshittification-killing-the-internet
So glad this one hit for you, Daniel!
Really is an important and timely topic.
Appreciate the support!
🤓🙏🏼
Thinking of platforms as markets shifts your focus from chasing attention to creating real value and leverage.
You stop chasing vanity metrics and start building real value and leverage in an economic system that rewards strategy, not just content.