Scaling Down the Big Ideas: Rethinking Porter's Five Forces

Porter’s Five Forces were built for billion-dollar behemoths. This piece shows how Operators, Founders and Entrepreneurs/Soloprenuers can actually use them.

Most business books are written about companies you don’t run. And they’re written for executives in roles you may never hold.

But what if we scaled these big ideas down to the needs of early-stage founders, o…