Operating by John Brewton

Operating by John Brewton

How To Operate Better

Sell the Work, Not the Tool

For every $1 spent on software, $6 goes to services. Sequoia’s thesis on AI autopilots, audited against 8 sources.

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John Brewton
Jun 11, 2026
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TL;DR

Sequoia published “Services: The New Software” on March 5, 2026. The claim: the next $1T company will sell completed work, not software tools. Companies spend $6 on services for every $1 on software. AI autopilots capture that 6x budget by delivering outcomes directly. The best entry point is work a company already outsources. The largest unclaimed…

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