Operating by John Brewton

Operating by John Brewton

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The Value of “We Don’t Know” - Part One

How generative AI is changing the way organizations create knowledge, exercise judgment and make decisions under uncertainty.

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John Brewton and Alex Pawlowski
Jul 30, 2026
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The argument I keep making in Operating is that the companies that survive and become greater than their current location this decade will not be the firms that adopted AI. They will be the organizations that rebuild their operating philosophies and structure from AI-native principles. They will redesign every role, every process, every means of product…

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