Welcome to Operating by John Brewton, a place for founders, operators, entrepreneurs, and ambitious professionals who want to become extraordinarily capable at building their most ambitious dreams. I write about how great companies operate, how AI is changing what one person can accomplish, and the systems, tools, skills, and habits you can use to create more leverage, more ownership, and more opportunity for yourself. If you want to become a better operator and a more courageous builder, you’re in the right place.
Bestsellers and Most Popular
How I Built a $200,000 Newsletter Business From a Substack Nobody Was Reading
TL → DR: How did a newsletter nobody read become a $200,000 business?
How to Produce World-Class Research with Perplexity Computer & Claude -> Fable 5
The full methodology and workflow behind a 22-page, 12-chart research report: Perplexity Computer for data collection and essential research, then Claude on Opus 4.8 and Fable 5 for verification and production, along with my elite research skill file that holds the whole thing to an institutional standard. The skill’s architecture is broken down below, …
Operating Stories: Hermès and the Manufacturing of Scarcity
Operating by John Brewton | McLean, VA | 2.8.26
Operating Sections
John Brewton documents the history and future of operating companies at Operating by John Brewton. He is a graduate of Harvard University and began his career as a PhD student in economics at the University of Chicago. After selling his family’s B2B industrial distribution company in 2021, he has been helping business owners, founders, and investors optimize their operations ever since. He is the founder of Operating by John Brewton and conducts advisory and consulting work for global companies, asking the question: What is the future of companies?










