Operating Habits: You Don’t Have a Strategy Problem. You Have a Memory Problem.

A 60-second daily habit that turns your decisions into a scoreboard.

You made a pricing decision last month. Do you remember why?

Not what you decided. Why.

The actual reasoning.

The thing you told yourself at 11pm when you changed your rate card and hoped nobody would notice.You don’t remember.

I know you don’t. Because nobody does.

We make dozens of business decisions a week.

Pricing. Content. Clients. Hires. Tools.

And …