Operating by John Brewton

Operating by John Brewton

We Are All Becoming Companies

Why We Business Builders, Writers and Creators Should Want Substack To Become the Next Giant Social Media Platform

Creators are mistaking increased competition for platform decline. The answer is not a smaller Substack. It's a much larger, growing social media platform, underpinned by a world class Interest Graph.

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John Brewton
Aug 02, 2026
∙ Paid

A growing number of Substack creators believe the platform is losing its way.

Paid subscriptions are getting harder to grow.

Notes rewards people who post constantly.

Followers do not feel as valuable as email subscribers.

Video, Lives, clips, recommendations, and algorithmic feeds are becoming more prominent, while also adding to the overwhelm some creato…

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