Operating by John Brewton

Operating by John Brewton

We Are All Becoming Companies

How I Built a $200,000 Newsletter Business From a Substack Nobody Was Reading

What worked, what I would do differently, and what you can copy

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John Brewton
Jun 23, 2026
∙ Paid

TL → DR: How did a newsletter nobody read become a $200,000 business?

  • I started 2026 with 1,014 subscribers and about $2,200 a year. By June 1st I had 5,861 subscribers and 266 paying members.

  • The business will generate +$200,000 this yeara across six streams: Advisory, Coaching, the Operating Founder program, Courses, Subscriptions, and a Community.

  • The i…

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