Operating by John Brewton
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Apparently AI is going to kill us all. Finally, someone figured out how to write a hook.
10 lessons in getting people to care, without giving them a reason to distrust you.
Sep 24
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John Brewton
19
1
6
Pick Your Business Model Like Your Life Depends On It.
MORE FREE DROPS: Oper(AI)te Drop 05 sorts 6 business models against the shape of your expertise and the shape of your life. Then it tells you which one…
Sep 18
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John Brewton
22
3
4
Build Your Substack to Sell High Ticket Consulting, Coaching, Cohort and Community Offers, Not $10 Subscriptions
A recording from John Brewton's live video
Sep 16
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John Brewton
and
Wessal Khader
17
2
44:53
My Biggest Give Away Yet: The Oper(AI)te (Hidden Offer) Drop Library
16 free AI-powered workbooks to help you find the expertise you should sell, prove its value, price it, package it, and put it in front of buyers.
Sep 16
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John Brewton
16
2
Harvard Taught Me How to Negotiate in Theory. $250 Million in Deals and 20 Years of Work Taught Me the Rest.
What two decades of complex contracts taught me about price, leverage, value—and why selling your own expertise can be harder than selling almost…
Sep 14
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John Brewton
25
4
10
The Creator Economy’s Original Sin: Building An Audience Without An Offer
The expertise people pay me most for was there before my first post. Here is how to avoid the mistakes I made and find your perfect offer.
Sep 11
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John Brewton
27
1
4
The Problem With The Creator Economy
A recording from John Brewton's live video
Sep 8
•
John Brewton
and
Dr Sam Illingworth
23
7
1
37:57
The Problem With the Creator Economy
How the Creator Industrial Complex Confused Attention With Real Value
Sep 7
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John Brewton
63
11
27
August 2026
Enterprise Software Was Built for Someone Else
AI is giving established companies a second startup phase—and turning the most ambitious SMBs into laboratories for what enterprise software becomes…
Aug 31
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John Brewton
28
4
7
I Turned 22 Hours of Founder Office Hour Video Recordings Into a Learning Library with Claude Cowork, Opus 5, Zoom and Google Drive…
How I used Claude Cowork, Opus 5, four or five prompts, and agentic workflows to complete a multi-layer project that would have consumed most of my…
Aug 24
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John Brewton
28
3
7
The Value of “We Don’t Know”
A recording from John Brewton and Alex Pawlowski's live video
Aug 20
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John Brewton
and
Alex Pawlowski
10
1:05:40
The Value of We Don’t Know Part Two
How generative AI is changing the way organizations create knowledge, exercise judgment and make decisions under uncertainty.
Aug 20
•
John Brewton
and
Alex Pawlowski
20
1
5
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